ROC Gaming
Project Type
Visual Identity
Year
2023
Project Description
To cut through crowded feeds, the Shenzhen ROC identity merges the letters R, O, and C into a dynamic mark that reads fast and holds attention. A bold palette of black, white, and red anchors motion graphics and social assets. I built three logo variants tuned for light, dark, and textured backgrounds, then produced an energetic trailer in After Effects to show the system in use. Early exploration in Cinema 4D added transparent forms and glow, pushing a clean sci fi tone. The result is a screen native brand that scales from avatars to arena screens and speaks to a young fan base.







